31 Cult-Favorite TikTok Beauty Products To Do Yourself A Favor And Buy Already

Promising review: “I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a ‘getting used to’ phase.” — Shelby

Promising review: “I have to say, I was skeptical about this product from all the TikTok hype about it but after trying it out, it really does work. I’ve used whitening strips before but those usually hurt my sensitive teeth and I hate the taste of some of the other gels on the market but this one was super easy and didn’t hurt my teeth at all and didn’t taste much different than my regular toothpaste, since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!” — Victoria Bravo

Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn’t get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don’t want it to look so dramatic, or continue applying for longer lashes each time.

Promising review: “Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints.” — Kd

Peach & Lily is a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to Restore NYC since 2016.

Check out a TikTok of the acne spot dots in action.

Promising review: “This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain. I wear them at night and sometimes during the day, only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out.” — Savannah Wilson

Check out a TikTok of the Glimmer Glow lipstick in action.

Promising review: “This is such a pretty pH color lipstick, viral for a reason — it’s very pretty to look at, it’s not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don’t like is the scent in it, I can almost taste it a bit. It’s nice to have in my purse if I need a quick color while I’m out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is.” — Kristina Bumbelow

LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I’ve run out of it I’ve gotten mad at myself because thanks to TikTok, it’s constantly out of stock. Now is finally our chance!

Promising review: “Highly recommend. Learned about it as several influencers used it on TikTok. Tried it and it’s my favorite. Better than all the expensive brands I had tried before. Smooth application and does an excellent job! Excellent.” — Binnyx1

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with “great” dental hygiene might miss with traditional brush and floss routines.

I personally bought this a few months ago and love it! I use an electric toothbrush usually, but I feel like I’m getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I’ve switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.

Promising review: “This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning.” — Amy N.

This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!

Promising review: “I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn’t believe how amazing it made my hair feel and look. It’s sooo soft, shiny, bouncy and nourished. My bleached rat’s nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair.” — Eline

Promising review: “This stuff is magic. I am not kidding you, this is my first Amazon review ever. Just a few weeks ago my nails were brittle and peeling, I always had my nails done and they were pretty much destroyed… then I saw this on TikTok and decided to give it a try and I legitimately have never had healthier nails in my life! If you’re thinking about buying this… buy it!” —J ocelyn Nackley

Evridwear is a small business that specializes in gloves for work, personal care, and weather use.

Promising review: “This is one of my favorite purchases. Not gonna lie, TikTok make me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this.” — Brittney

Promising review: “Saw this product on TikTok and decided to give it a try. It is very moisturizing without being greasy. I just ordered my second bottle because of the results.” — LAD

Promising review: “Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my ‘raccoon eyes.’ And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out.” —Liela Lee

Promising review: “So I have been a loyal Eos fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don’t need it. It doesn’t feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don’t mind it at all, and it also smells pretty darn good.” — Trisha

Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

Fun fact: All of Youthforia’s makeup is designed with ingredients that make it A-OK for your skin to sleep with it on!

Check out a TikTok of the BYO Blush in action.

I tried this out myself and I have to say, it is WILD watching it adjust to your skin’s pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier’s Cloud Paint, except personalized. It’s very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day.

Promising review: “Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out.” — Summer

Promising review: “I saw a dermatologist recommend this on TikTok and I figured I’d give it a try.I have had red bumps on the back of my arms for as long as I can remember and have tried multiple things, so I didn’t have very high expectations. After one use, I could already see a difference! It says to use 1-2 times a week but I use it usually every other day, and I use Cerave rough and bumpy lotion after and now my red bumps are almost nonexistent. This product has truly been life changing and I would recommend to anyone struggling with red bumps! 10/10!” — Sydney Huisinga

Promising review: “I saw this on TikTok, it works great so far.” — MarMarManuel

*Another* promising review: “After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here’s how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself.” — LuckLocust

Promising review: “My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning.” — Aaron Key

Reviewers also swear by this for migraines and cooling down on hot days, so it’s multitalented.

Promising review: “Another TikTok find. I love this product. Helps with redness and inflammation. I used it after I put serums on my face, then after I put my eye cream and face lotion on. Has helped with inflammation of pimples and decrease pore visibility!” — Makenzie

This tool also helps soften skin by gently exfoliating as you use it!

Promising review: “I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they’re perfect.” — Megan Kopicko

Live Tinted is a small woman-owned business founded by entrepreneur Deepica Mutyala that specializes in clean, vegan, cruelty-free beauty products for all skin tones.

Promising reviews: “I’ll admit, I was totally skeptical of these Huesticks. I am 34-years-old, of Sri Lankan descent (medium to deep tan skin) and I’ve NEVER been good at makeup. I was excited to try these Huesticks, made by and vouched for by a fellow South Asian, but was worried it would look like I was ACTUALLY wearing makeup. I was pleasantly surprised after using Rise under my eyes and around my mouth, blending with a BeautyBlender and then using my same amount of cc cream and powder foundation. You really still can’t tell I’m wearing makeup. I even asked my BF if he could see the orange ‘glow’ under my eyes before I put on the cc cream and he couldn’t see it! It really was color correcting!” — Reviewer

Psst — this tool is double-sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!

Promising review: “Best eyeliner ever! This item was a ‘TikTok made me buy it’ LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!” — Samantha Lopez

Promising review: “First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back ordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it’s washable, which helps you save money and be less wasteful.” — Kelsey B.

Promising review: “Don’t hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and ‘bouncy.’ I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy.” — chris

I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it’s a struggle to feel like I’ve soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I’ve noticed that my hair has been a little less greasy at the roots since I started using it. And I’m echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.

Promising review: “I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate.” — Z

Promising review: “Another amazing product TikTok made me buy. Was looking for something for when I wet my hair in the mornings. My old typical spray bottles kept breaking or leaking. This one has a longer spray time and the mist is perfect when I don’t want to get my hair too wet. All in all worth it especially for the price.” — M. Zuniga

I swear by this to the point where if I can’t find it in the morning on a summer run, I just won’t go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I’m wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going “OW OW OW” in the shower because my literal boob wounds were stinging.

Promising review: “This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all.” — EBATL

Promising review: “I LOVE THIS!! When I get my hair highlighted, I always use another purple shampoo and it never works for my hair at all. So I wanted to try this (thanks to TikTok). And I am not disappointed. My super yellow hair turned the blonde I wanted within one use, and I have used it more often and it just lightens it more and more. But beware it can stain hands so rinse your hands after!” — jillian lee

Emikeni is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types, with tutorials included on their site!

Promising review: “WOW!!!!! I can’t believe how well this works!!! I’ve seen this all over Instagram and TikTok, and wanted to try it. It’s so easy to put in, takes about a minute or two. Comfortable to sleep in. Then, you take it out, and it looks like you put all this effort into doing your hair. The curls turned out gorgeous, I’m so impressed!!” — Katie Oswalt

Check out a TikTok of the eyeliner in action.

Promising review: “I’m HORRIBLE at applying eyeliner, so this was a godsend. It’s creamy, so it doesn’t snag on your eyelid when you apply it, but it dries out in a minute or so, so it actually lasts all day. If I want a darker look, I put on black or navy eyeliner and then apply this on top — it smooths over the shakiness of the dark eyeliner, and looks a whole lot more interesting (like I actually put work into it, when I really didn’t). I used to use a different liquid eyeshadow, but I found this and it works so much better — it stays on for a lot longer, doesn’t fade, and actually reaches the lid line.Even though it stays on for a while (all day — 10+ hours), it comes off really easily with a wipe or miscellar water. It’s great for covering mistakes or simply as a stand-in so you don’t have to project to the world that you have no clue what you’re doing with eyeliner.” — Anonymous 1

Promising review: “Just another thing TikTok made me buy! The quality of the plastic is really great and I love that you can move the shelves as you see fit.” — Reagan

Promising review: “Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff OMGOSH!!! I have already purchased my second bottle. I have a lot of hair and it gets tangled easily this stuff made it soft and manageable after the first use.” — Jennifer Borchers