Combs on Wednesday wrote that he believes media is the “most powerful industry in the world but it’s the industry where we have the least amount of ownership, influence and control.”
“It’s time for @BET to be Black-owned again so we have the power to tell our own stories, control our own narrative! This is not about me it’s about WE!!!!,” Combs wrote.
He continued: “I’m building a team of leaders in the culture to pursue ownership in @BET together! We have to unify our power and resources to create real change! #THETIMEISNOW.”
Combs posted the caption alongside a clip from the “Earn Your Leisure” podcast promoting the idea of Black ownership of BET.
HuffPost couldn’t immediately reach Paramount Global or Combs for additional comment.